Second Chance Given To…

Wednesday, June 25th, 2008

Early this year I had a bad experience with the KFC outlet at Island Plaza. I haven’t really been there since then. Poor crisis management. See, this is how you are going to loose a customer.
Having said that, about a month ago my brother decided to use his KFC Happy Tuesday card to get 25% [...]

Crisis Management.

Sunday, January 20th, 2008

I’ve always thought that crisis management is very important for a company, whether it’s big or small, but especially for a big one. Everyone makes mistakes but a big company shouldn’t take the risk of having a poor crisis management.
Let’s take an example. Imagine yourself owning a fast food chain restaurant. One day a customer [...]